Dec 30, 2025
Lightning Round: Top 10 Ways Buyer Expectations Are Changing
Question: Elizabeth from Santa Cruz asks, “I love Sales Logic. I listen every week and share your podcast with my team and clients. So here's my question: all everyone is talking about is AI and how it is going to change sales. Are there other sales trends...
Dec 23, 2025
CFOs: The True Decision-Maker in Today’s Buying Cycle
Lightning Round: Top 10 Things You Need to Do Now to Start 2026 Strong
Question: From Chris in London asks, “I have been selling pharmaceuticals for years, and I have ridden economic ups and downs, but I have never in all my career made so many...
Dec 16, 2025
Lightning Round: Top 10 Ways to Know a Deal Is Dead
Question: Felipe from Quebec asks, “I have three deals that made it to proposal stage but all went silent. They said timing was good, budget was approved—now nothing. What’s the best way to re-create urgency without sounding desperate?”
Book: The JOLT Effect...
Dec 9, 2025
Question: Marcus from Toronto asks, “My company has rolled out several AI tools, but none of them actually save me time. How do I know which parts of my process I should automate and which I should never hand over to AI?”
Book: The AI-First Sales Rep” by Tony Hughes
Lightning Round: Top 10 Things You Are Grateful...
Dec 2, 2025
Lightning Round: Top 10 Ways To Build Trust With Your Customers
Question: Panchal from Spotify asks, "I am from a different country. My English accent is a little different than the native. Will that delay building trust with the customer? If yes, what's the solution?"
Book: The Culture Map by Erin Meyer
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