Preview Mode Links will not work in preview mode

Sales Logic - Selling Strategies That Work

Dec 19, 2023

Lightning Round: Top 10 Strategies for Building a Prospect List


Question:  Paul from Frankfurt Germany asks, “We have huge growth goals for next year, and my team does an amazing job of taking care of our existing customers, and deepening those relationships. But if we are going to hit our goals we need to prospect. How do I convince them of that? How do I give them the tools and resources to help them? How to I make sure we prospect effectively?”


Book:  High Profit Prospecting by Mark Hunter


◆14 Ways to Digitally Harvest Leads from Brynne Tillman


1. Email Marketing Campaigns

2. Prospecting by Referrals with LinkedIn

3. Search Engine Optimization (SEO)

4. Pay-Per-Click (PPC) Advertising

5. Content Marketing (Blogs, Articles, etc.)

6. Webinars and Online Workshops

7. Influencer Partnerships

8. Online Networking with COI’s

9. Website Lead Capture Forms

10. Affiliate Marketing Programs

11. LIVE Streams

12. Audio Rooms

13. Podcasts

14. Engaging on Content and with the Commentors