Jun 23, 2026
Lightning Round: Top 10 Ways to Deal with Margin Pressure
Question: Jason in Denver asks, “I just lost it with a prospect. We had talked, she was interested, asked me to do a proposal —which I did—took hours, then nothing. I called, emailed, texted and nothing. Finally I wrote her a less than professional email, this time she responded. Told me she had a lot going on in her life, and was not blowing me off. She actually wanted to move forward UNTIL she got my email. Clearly, I need a better strategy for dealing with getting ghosted.”
Book: Thinking, Fast and Slow by Daniel Kahneman.
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