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Sales Logic - Selling Strategies That Work

Feb 20, 2024

Lightning Round: Top 10 Strategies for Cold Calling


Question: Joanna in San Francisco asks, “I run a large sales team for a start-up. We had a strong 2023, but around the 4th quarter things started to slow. We were still making calls, lots of calls. Even getting in front of customers. But our close ratio is slowing down quite a bit. Any ideas to jump start our close ratio?”


Book: Streetwise to Saleswise by Jeff C West & Bob Burg

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